Re: Commercial Ideas : Mon Nov 14, 2011 7:14 am  

OK so I want to either get a season ticket or join Squadbuilder. When and how can I do it?
Go down to the club during the day – can’t as I am working all week.
Call on my way home – can’t as the club is shut.
Call at the weekend – can’t as the club is shut.
Now if I had a leaflet, handed to me while shopping, I may then take it home, admittedly shove it on the side and probably forget about it. But if one out of every ten or twenty leaflets handed out produced a result then surely it must be worthwhile?
As has been stated in another string Cougars is not well situated as they are near nothing else in the town - except the council tip - and we have no town centre outlet. If they will or can't come to us we must go to them.

Re: Commercial Ideas : Mon Nov 14, 2011 8:11 am  

Lawkholme Len wrote:

OK so I want to either get a season ticket or join Squadbuilder. When and how can I do it?
Go down to the club during the day – can’t as I am working all week.
Call on my way home – can’t as the club is shut.
Call at the weekend – can’t as the club is shut.
Now if I had a leaflet, handed to me while shopping, I may then take it home, admittedly shove it on the side and probably forget about it. But if one out of every ten or twenty leaflets handed out produced a result then surely it must be worthwhile?
As has been stated in another string Cougars is not well situated as they are near nothing else in the town - except the council tip - and we have no town centre outlet. If they will or can't come to us we must go to them.

Absolutely. No disrespect to Goosey, but if this didn't work in Keighley, Sky wouldn't pay someone however many thousand pounds a year to stand in the shopping centre. In the main I see no activity at this stall, but the other day I was walking past and saw one person being signed up. Based on a minimum subscription for 12 months maybe the maths must add up for Sky. So, with all their might commercially, if they see it as positive then based on our small budgets it's got to be a consideration. If the Cougars got only a handful, it's more than they had at the start of day. I accept the uptake maybe small, but as Lawkholme Len has said, if the uptake is only 1 in 50 say, over a busy weekend Christmas period this could equate to a substantial number of fans. To add to the interest it could be piggy backed as a meet the players commercial idea. On Friday the British legion rented out the old Samuels shop. No frills just based on selling. Is this an idea for a base and we could sell the odd bits prior to Christmas too. Forgive my ignorance, but I am aware we have a sponsorship deal with the shopping Centre and had video mails to suggest a shop would open in the future, but nothing has happend since. A bit like the new website etc. I accept we might not have much merchandise at the moment and with the Stash situation maybe the club is looking at alternatives, but even to sell some stickers, signed photo's etc would be an income stream. I know a few who do and would give up time to assist the club. The simple point is you can market via internet, tv etc in the hope of fans ringing/attending in person. Some people may not get this message for a number of reasons and some need to have that face to face contact.

This may not work, but let's at least try rather than saying no, it's been tried before. How was it done before, what was the success rate, what could be improved etc. If a shopping Centre wasn't an option then what about a supermarket?

Regarding the standing order issue, this is something for the club to consider for next season but there is no time this year. Also, as I have said in previous posts, how many staff do you think are employed to manage and administer this. I know some know it all said post dated cheques, but as the price could change I can't see how this would work. As Stealth suggested there could be those who default and the club would have to administer this and it all takes time/effort and money.

Re: Commercial Ideas : Mon Nov 14, 2011 1:24 pm  

If this has already been mentioned earlier on, apologies, but with regards to dishing out leaflets, what about having leaflets added into the Keighley News, Craven Herald, Ilkley Gazette and T&A every other week until start of season that way the these leaflets are getting dished out over quite a wide area.

Re: Commercial Ideas : Mon Nov 14, 2011 6:23 pm  

Great idea - if it doesn't cost much. Have an idea Newsquest or whoever may charge advert rates for this sort of thing.
Are we in the presence of the lad who gave Cougars their name in 1991?

Re: Commercial Ideas : Mon Nov 14, 2011 8:14 pm  

Hi Lawkholme, I don't want to come on here too much and I won't in regards match talk as I am sure I will only be defending myself haha but just to answer to a couple of questions you raised,
firstly you can but a season ticket over the phone
secondly you can join squadbuilder by filling in the form on the cougars website and then Margaret will send you a letter with account details so you set up a standing order.
Just thought that info may be helpful to a few others as well.
Cheers JD

Lawkholme Len wrote:

OK so I want to either get a season ticket or join Squadbuilder. When and how can I do it?
Go down to the club during the day – can’t as I am working all week.
Call on my way home – can’t as the club is shut.
Call at the weekend – can’t as the club is shut.
Now if I had a leaflet, handed to me while shopping, I may then take it home, admittedly shove it on the side and probably forget about it. But if one out of every ten or twenty leaflets handed out produced a result then surely it must be worthwhile?
As has been stated in another string Cougars is not well situated as they are near nothing else in the town - except the council tip - and we have no town centre outlet. If they will or can't come to us we must go to them.

Re: Commercial Ideas : Mon Nov 14, 2011 9:17 pm  

What about setting up a savings bank account in your own name, and then, using a Standing Order putting cash in there on a weekly/monthly basis. This doesn't have to be a huge amount, you will then get used to this amount coming out of your current account which you will then, after a while, not miss. The amount you save, you decide and, hey presto you have the best of both worlds, you have saved enough for your season ticket, and the cash is there for any emergency.
I have done this for many years and it works for me.....

Re: Commercial Ideas : Mon Nov 14, 2011 9:34 pm  

forwardpass1 wrote:

What about setting up a savings bank account in your own name, and then, using a Standing Order putting cash in there on a weekly/monthly basis. This doesn't have to be a huge amount, you will then get used to this amount coming out of your current account which you will then, after a while, not miss. The amount you save, you decide and, hey presto you have the best of both worlds, you have saved enough for your season ticket, and the cash is there for any emergency.
I have done this for many years and it works for me.....

I do something similar, on pay day I budget what I need for the week and transfer the excess from my current account into a linked online savings account, it takes seconds. If something crops up and I need to some more money, I transfer some back over and it clears instantly, even at weekends.

Re: Commercial Ideas : Tue Nov 15, 2011 8:03 am  

Hi JD, nice to hear from you. Actually I filled in the form on the website to join Squadbuilder two weeks ago and have heard nothing. Perhaps something wrong with the system?

Re: Commercial Ideas : Tue Nov 15, 2011 12:56 pm  

Hi JD, I also filled out the online form around two weeks ago and have heard nothing since, can I suggest that the matter is looked at and once resolved we be informed on this site to enable us to fill out the form again

Re: Commercial Ideas : Tue Nov 15, 2011 2:40 pm  

Please PM anyone who has not been contacted and i will sort it. In the meantime I will look into another way to take details for future squad builder members.
JD

Harry-Al-Hill wrote:

Hi JD, I also filled out the online form around two weeks ago and have heard nothing since, can I suggest that the matter is looked at and once resolved we be informed on this site to enable us to fill out the form again