Playing the right music at the right time (build up to match and at the end) etc doesn't cost anything really compared with doing it badly. All I'm saying is go learn from the best and adapt what you see to your own circumstances.
Making & selling matchday flags etc in club colours at cost doesn't cost anything either.
Whoever's company is currently entrusted with stewardship of the Keighley Cougars club isn't expected to make a profit. Just break-even. Like Bayern Munich does. But please show some ambition and nous and aim to break-even at (to start with) say £1 million in, £1 million out each year - Don't just accept £100k in, £100k out.
Keighley Cougars isn't a bowling club or something. It is something the whole of Keighley should know about, be welcomed to, want to be part of and be proud of.