This might seem a daft question, but as the £60 price of season tickets on the poster and website is conditional of a sales target being meet, and we are by no means certain of reaching the target.
If the target is not met. Would we ? :
A - Have been down to buy a £60 ticket but be then in December be asked to pay some more.
B - Have been down and bought a £120 but not got the difference refunded due to sales not being met.
I think it could be this holding people from coming down.