vastman wrote:
Sorry PT but it simply isn’t, marketing is a myth in that you can only market success whether that be sausages or Rugby.
Apart from a hard core most people simply will not keep paying to see failure. You could give them a throne to sit on and it wouldn’t help. I think your being incredibly unrealistic.
Look at Cas, a marginally better stadium but twice the gates with a quarter of the population. Please explain how they achieve that. I’ll tell you, they have been to Wembley and Old Trafford in the last ten years and have actually won a Trophey in living memory, well not quite but almost.
You are clearly steeped in the club and the sport which is fine but it’s blinded you a bit imo. Most people aren’t, they just want the reflected glory. I know for a fact that a fair few ‘current’ Cas fans are from Wakefield and once supported the team, then again there are some Rhinos fans who are the same and the ones who went over to the Bulls in their glory days.
We mean nothing to most of the cities population because we never win anything. Sure a new stadium especially the improved commercial revenue will help fund better players but until we actually win again or at least compete in finals you can forget a bout us re-entering the public’s consciousness and them returning in numbers.
Sorry, wish I were wrong, I often am but not this time.
I wouldn’t say marketing is a myth, as such, most large organisations have a marketing department, even other rugby league clubs. Granted, if we had a marketing team, it wouldn’t necessarily put a large increase on crowds, or on merchandise, but even slight increases can make a difference on budgets etc.
Personally, a revamped stadium, improved and more consistent performances on the pitch, with a little better marketing can go a long way. I do agree to an earlier post saying that we market well on social media but very little, other than that, and at times when you walk around, some wouldn’t even know that there is a game on. Also, with the social media campaigns, there are several people not on it, and even with the COVID outbreak, there are a lot that have come off social media.
I could be wrong.
