Re: Has he or hasn't he : Sat Oct 09, 2021 9:51 am  

There is no doubt our marketing could be stepped up a notch or two, but in truth it’s all about time and resources.

MC is primarily a numbers man, finance is his thing.

JM has his hands full with the biggest stadium upgrade this club has seen in nearly a century.

Everyone else is devoted to team duties.

We are thin on staff, thin on expertise and finally thin on cash.

I’d offer tomorrow to take over the media side if I had all that was required but I don’t.

Truth is we probably need another director who is media savvy but I don’t suppose they grow on trees.

All said though I don’t think we are terrible, just patchy at times.

Re: Has he or hasn't he : Sat Oct 09, 2021 10:03 am  

PopTart wrote:

I get it. But it's a money game.
If haven't got enough money you need to find a good balance between marketing and product quality.

We have 28,000 FB users following the Wakefield Trinity page. So there are quite a number on there to impress that don't come to games.

Saying that Leeds have 180k following them. Wigan have 93k and Cas have 67k.
We really need to improve our reach on social media.

Leeds and Cas have one glaring connection though, that sadly we don't have, and that is on field success. Leeds also has a much bigger population too, and fans from out of the area. The club also get a bit of indirect promotion too, with other sports played within the same stadium. Lost count of how many times David Lloyd mentioned Leeds Rhinos on air duing the Headingley test in August.

MC is a numbers man, and I'm not totally up on leaflet printing, but I have googled online, and did a dummy enquiry, a pack of 5000, for £56. Now this style of marketing is a numbers game, and if 1 in 50 from those leaflets generated interest, enough to but a season ticket, that is an extra 100 season tickets, which would equate to around an extra £30k in the clubs coffers. That's from 1 pack of 5000. Not sure what our current population is, now, but I think you get my point.

Personally, yes, the club could do more

Re: Has he or hasn't he : Sat Oct 09, 2021 4:00 pm  

vastman wrote:

There is no doubt our marketing could be stepped up a notch or two, but in truth it’s all about time and resources.

MC is primarily a numbers man, finance is his thing.

JM has his hands full with the biggest stadium upgrade this club has seen in nearly a century.

Everyone else is devoted to team duties.

We are thin on staff, thin on expertise and finally thin on cash.

I’d offer tomorrow to take over the media side if I had all that was required but I don’t.

Truth is we probably need another director who is media savvy but I don’t suppose they grow on trees.

All said though I don’t think we are terrible, just patchy at times.

From the last leaflet distribution has anyone an idea if it had any success at all in bringing in any new members, I mean you don't need that much expertise but encourage new deals for new customers

Re: Has he or hasn't he : Sat Oct 09, 2021 6:13 pm  

snowie wrote:

From the last leaflet distribution has anyone an idea if it had any success at all in bringing in any new members, I mean you don't need that much expertise but encourage new deals for new customers

The last leaflet drop needs to be viewed as a trial as it wasn’t part of any general strategy as such. There were no real offers attached to generate sales, it was mainly about awareness. It was also driven mainly by the fans on this very forum.

I know MC was impressed with it in terms of value for money and also the ability to target and finally the knowledge that even if most went straight in the bin at least they were delivered to the target. Something other forms of marketing don’t always manage.

I know they are planning on doing it again but when and in what context etc I don’t know, but as the club is paying this time then he must see a a value. As you know he’s not one for splashing out on things.

Re: Has he or hasn't he : Sat Oct 09, 2021 6:15 pm  

PopTart wrote:

I get it. But it's a money game.
If haven't got enough money you need to find a good balance between marketing and product quality.

We have 28,000 FB users following the Wakefield Trinity page. So there are quite a number on there to impress that don't come to games.

Saying that Leeds have 180k following them. Wigan have 93k and Cas have 67k.
We really need to improve our reach on social media.

Take a walk round Cas any day of the week (if you dare), PT, and you'll see every other person, male or female. from 2 years to 82 years old seems to be wearing the club colours in one way or another. It's embarrassing that their FB has 2.5 times as many club followers than a city 3 times it's size.
I recall back in the 60s such Wakefield shops as Clayton's newsagents and others used to have big Trinity related displays in their window from time to time.
I've said it before, but wouldn't it be nice if our "friends" at WMDC erected big signs at each road entrance to the city thus: WELCOME TO WAKEFIELD HOME OF WAKEFIELD TRINITY RLFC". Don't think that would make too big a dent in the Councils bank account.

Re: Has he or hasn't he : Sat Oct 09, 2021 6:48 pm  

Redscat wrote:

Take a walk round Cas any day of the week (if you dare), PT, and you'll see every other person, male or female. from 2 years to 82 years old seems to be wearing the club colours in one way or another. It's embarrassing that their FB has 2.5 times as many club followers than a city 3 times it's size.
I recall back in the 60s such Wakefield shops as Clayton's newsagents and others used to have big Trinity related displays in their window from time to time.
I've said it before, but wouldn't it be nice if our "friends" at WMDC erected big signs at each road entrance to the city thus: WELCOME TO WAKEFIELD HOME OF WAKEFIELD TRINITY RLFC". Don't think that would make too big a dent in the Councils bank account.

Good post.

Re: Has he or hasn't he : Sat Oct 09, 2021 8:24 pm  

If they do a leaflet drop how about having the message written in Polish and Indian , if you want to reach a larger demographic !

Re: Has he or hasn't he : Sat Oct 09, 2021 8:47 pm  

Redscat wrote:

Take a walk round Cas any day of the week (if you dare), PT, and you'll see every other person, male or female. from 2 years to 82 years old seems to be wearing the club colours in one way or another. .

I don't think that wearing rugby merchandise 24/7 is anything to take as the norm. I generally try to look dapper when out shopping or going for an evening drink/meal, especially with the missus or mistress.

Re: Has he or hasn't he : Sat Oct 09, 2021 9:24 pm  

Wollo-Wollo-Wollo-Wayoo wrote:

I don't think that wearing rugby merchandise 24/7 is anything to take as the norm. I generally try to look dapper when out shopping or going for an evening drink/meal, especially with the missus or mistress.

It IS Castleford I'm talking about Wollo. Amber and black is very prominent at all times. The most common suits in Cas are law suits.

Re: Has he or hasn't he : Sat Oct 09, 2021 9:48 pm  

There aren’t even any directions for opposition fans to the ground. I noticed that there is one of the official brown directional signs to Wakefield Football Centre ,at Thornes,just one example. It appears we are totally insignificant to the Wakefield ‘powers that be’. Absolute disgrace.