We cannot go on another season like the last three because it will clearly be too late if we wait for the income from the redeveloped ground. We have allowed the squad to be weakened with the possibility of it being further impacted by the loss of several further first team players.
I cannot remember the exact phrase used by the club but it was along the lines of “we want your unquestioning support”. This is all well and good but in return they cannot expect this blind loyalty to cover another season of performances like the last three. I have said before the supporters or what is left have done their bit now it is the club’s turn to provide a squad worthy of this loyalty. It appears that every other team have been able to do this but not us we just continue to play the “we do not have the funds and need to trim costs further” a common phrase drilled into all finance directors and accountants.
The club need to consider at this time of a cost of living crisis that they are in the entertainment business (you will need to use your imagination a bit here) and people will need a good reason to spend any excess funds they have to attend. I am sorry but the only selling point we have is what we produce on the field not in the accounts. The club can continue with their money is tight but it is their job to generate the income now or they face a club stagnating, crowds decreasing, reduced merchandise sales and ultimate relegation. We had until the first of May for example to try to retain the likes of Batchelor but it would appear we decided not to bother based on our we have not asked strategy.
If we dodge relegation this season it gives the club what I believe to be one last chance to correct the on field problems with the squad if they fail to do so despite the obvious then they will have failed the supporters who have put their faith in them and our great club.
I would add that the club will need to do something to protect the patrons in the temporary south stand seating or season ticket sales could be affected considering the season will probably start in February.