Re: Stadium saga solution by Wednesday? : Tue Sep 26, 2017 7:40 am  

Eastern Wildcat wrote:

£250 is a fair price, and is pretty much standard.

I can only think of the game v Cas when we had that crowd.

We have had the parking issues. One thing that I dont think anyone has mentioned. If it all goes as planned, hotel and supermarket will create a few more jobs for the area.

It is a fair price, convincing people who usually spend the best part of FA to part with it though is difficult. A winning team helps but as bren says there are specialists out their who can help with this although the cost of them will more than likely be prohibitive for a club like Trinity.

Re: Stadium saga solution by Wednesday? : Tue Sep 26, 2017 8:52 am  

I know for some people £250 seems a lot of money, however my view is that we want Wakey to develop and grow and they are asking the fans to pay £250 to watch the team. I am happy to invest some money is something that is in my blood. If the budget for continued improvement is based on season tickets having this price so be it.

We are a team with a clear and documented vision and I'm happy to buy into that as many clubs live hand to mouth on survival. First time in probably forever we are a team on the up in all areas.

Re: Stadium saga solution by Wednesday? : Tue Sep 26, 2017 9:46 am  

Khlav Kalash wrote:

It is a fair price, convincing people who usually spend the best part of FA to part with it though is difficult. A winning team helps but as bren says there are specialists out their who can help with this although the cost of them will more than likely be prohibitive for a club like Trinity.

This is the perennial argument between accountants and marketeers; accountants like predictability and certainty, based on the past - marketeers advocate spending money to make money - and it's especially problematic to convince people of the effectiveness of marketing and PR, if you don't do it in a professional way that allows you to work out what worked, and do more if it, whilst ditching what didn't.

Henry Ford said some insightful things about advertising and PR, including "a man who stops advertising to save money, is like a man who stops a clock to save time." On the flip side, he also recognised the value of getting it right - "Half the money I spend on advertising is wasted - the trouble is, I don't know which half."

Personally, I think the RFL should take more control of how the game is marketed and advertised, with clubs being allowed to personalise campaigns for themselves, within some fairly strict guidelines; a bit like the 'Extraordinary Rugby' campaign of a few years back, which was very strong - but fizzled out.

Re: Stadium saga solution by Wednesday? : Wed Sep 27, 2017 2:31 am  

I certainly think that £250 Is a fair price for the product, I also fully support the decision to reduce costs for young students (though I think the reduction should include mature students on full time courses too). I would also support a small discount for emergency service and military staff (though not in uniform as someone suggested as it's prohibited by almost every agency)

As to marketing the club, I reckon a lot could be learned from how Hull KR and Toronto have marketed themselves through their social media presence, I'd also like to see the club doing more to market the game off-line. Brand recognition is important, and one thing i have noticed this year more than any other, is people walking around town wearing Trinity merchandise. This I suspect is down to the re-brand back to Trinity and using ISC as a supplier who produce excellent leisure wear. More can be done in that regard though, both by the club and us fans.

I certainly think that the potential re-development of Belle Vue will be beneficial both to the area and for the club. Hopefully people will actually want to come and see the stadium when it's complete and we can encourage them to stay. Rugby League is losing it's footing, and it's down to the club's as the top with access to money to help steady the ship for those below, and to help re-develop the sport into something we're proud of

Re: Stadium saga solution by Wednesday? : Wed Sep 27, 2017 6:18 am  

I did read a few weeks ago Egg Banjo, that there are a lot of new builds that have recently gone up in Hull, and Hull KR sent flyers round all the new builds promoting the club.

Just thinking of those new builds that are going up on the Eastern relief road and also Empire Stores. There are probably others too. There could be other sites by 2020

Re: Stadium saga solution by Wednesday? : Wed Sep 27, 2017 6:26 am  

Eastern Wildcat wrote:

I did read a few weeks ago Egg Banjo, that there are a lot of new builds that have recently gone up in Hull, and Hull KR sent flyers round all the new builds promoting the club.

Just thinking of those new builds that are going up on the Eastern relief road and also Empire Stores. There are probably others too. There could be other sites by 2020

I'll be happy to deliver flyers for the club - I'm sure there are others who would too, the club has a virtually untapped resource in its fans.

Re: Stadium saga solution by Wednesday? : Wed Sep 27, 2017 6:37 am  

I'm sure they would.

I suggested something similar with flyers a few months ago.

If when selling season tickets, if we could capture address details and from that see if there are any areas where our sales are low, tap into that area with a marketing push, such as flyers and maybe the community department getting involved with those schools.

Re: Stadium saga solution by Wednesday? : Wed Sep 27, 2017 6:59 am  

Eastern Wildcat wrote:

I'm sure they would.

I suggested something similar with flyers a few months ago.

If when selling season tickets, if we could capture address details and from that see if there are any areas where our sales are low, tap into that area with a marketing push, such as flyers and maybe the community department getting involved with those schools.

Totally get your point about e-mail addresses etc. Glover's regime captured e-mails but this one doesn't. I am on the e-mail list for Melbourne Storm and Northern Pride and get frequent e-mails about upcoming matches. It is okay saying these are promoted on social media however if you think about how Twitter and especially Facebook's news feed works it is very, very easy for a post to be missed. At least with e-mail they are in chronological order and I guess many people, like myself check e-mail almost everyday.

I was also surprised on renewing my season ticket that they had my postcode recorded on the computer but not my full postal address. It is inefficient for them (and me) to constantly give my postal address when I am asking for things to be sent to me. If it is a matter of consent then I (like I guess many others) am happy to consent to the club holding my e-mail and address on a secure database. For marketing purposes this is quite cheap to use and you know that you have a captive audience.

Re: Stadium saga solution by Wednesday? : Wed Sep 27, 2017 7:22 am  

I was thinking more house number, postcode, village etc.

Log this down onto excel and then over time you can see where our fan base lies, then take it from there

Re: Stadium saga solution by Wednesday? : Wed Sep 27, 2017 2:45 pm  

I'd deliver fliers too and I don't even live in the area..but I will get across on a Saturday if nees be