Tommy Duckfingers wrote:
I think we need to work both harder and smarter and the club could do more. A few fag packet ideas, many of which have been suggested in one form or another:
• Email communication. Can’t recall the last one I had from the club and I’m a regular fan, I get them from Leeds Rhinos all the time.
• ‘Money can’t buy’ incentives within the season ticket – for example access to a training session/open day where you can get close up with the players. Maybe go into a draw to be a waterbody or something similar. Same with access to the post match players bar, say one game per season you get this with a season ticket.
• Write it into the contracts of the star players that they have to spend an hour a day after ringing all season ticket holders from the previous years that haven’t renewed yet. I’m sure a phone call from big Dave could entice a few to maybe sign up again?
• Use the players at the shop a bit more – come down to the store this weekend when Tom Johnston will be doing a quick Q&A – get your season ticket and get a free signed ball or whatever.
• Themed rounds every now and again.
NHS/Public Services game – £5 a ticket for anybody employed here.
Veterans/armed forces game – same again.
Heritage Round – free pint for anybody who comes in a Rooftop Gardens shirt or whatever.
• More interaction with junior clubs, my junior side gets an invite probably less than a week before the game – this isn’t long enough at all to organise kids and parents.
Interesting points these, and something I feel my club ( HKR) do incredibly well. Some examples are
- Weekly emails with regards to merchandise and new arrivals, seperate emails about lottery wins, emails with "message from the chairman etc" we get a lot.
- Season pass holders can win hospitality tickets, join the team photo for the year, win tickets to end of season awards etc. Discount's in store and free gifts when signing up.
- Not sure they do the phone call scenario to be fair think it's a good ploy though especially the newsworthy team members
- Weekly store visits by players autograph etc, including match days time for non playing team members. Rovers also do house visits by players especially over christmas with winning prizes etc
- Not so much themed rounds, but we do extremely well with a charity shirt idea which runs for a longer period. The ' a little respect' shirt in 2018 and the remembrace shirt in 2019 both sold over 2000 shirts - decent amount of extra wedge if getting it right.
- We have scheduled junior teams playing on a rota basis throughout the season at half time. Nephew plays for East Hull and they generally know in advance what games they will be on the pitch playing and also mascots ( sky changing it messes some up)
- Another point is social media. KR got listed the number 1 professional sports team for fan engagement on social media within the last couple of years - it is an area we excel on.
- Last year we did a retro range which was unbelievable gear, and really was what people were asking for.
- We do a once yearly 'big listen' when a massive survey goes out to all members about improvements and idea's etc with results published and actions taken.
- Themed marketing activities which are advertised throughout the city for season passes pushes - 2017 was stick together rovers forever, 2018 was rovers are back, 2019 is red army. All strategised with merchandise etc so it all ties in.
Worth an outlook from another team, it's just on the field we can't seem to get anything correct!
