Re: Tom Allen show : Fri Jan 01, 2021 3:00 pm  

Eastern Wildcat wrote:

I wouldn’t say marketing is a myth, as such, most large organisations have a marketing department, even other rugby league clubs. Granted, if we had a marketing team, it wouldn’t necessarily put a large increase on crowds, or on merchandise, but even slight increases can make a difference on budgets etc.

Personally, a revamped stadium, improved and more consistent performances on the pitch, with a little better marketing can go a long way. I do agree to an earlier post saying that we market well on social media but very little, other than that, and at times when you walk around, some wouldn’t even know that there is a game on. Also, with the social media campaigns, there are several people not on it, and even with the COVID outbreak, there are a lot that have come off social media.

I said it's a myth unless you have the product. You can market something right to the top but only if can supply it. In the case of say Coke, it's just having a consistent flavour and enough cans to satisfy demand. If you kept putting money into a Coke machine and nothing came out you'd soon stop attempting to buy it. Same with RL, you attend, you see a win, you enjoy it, then you don't see another for ages. All the marketing in the world won't make you keep paying to see that and eventually you'll turn against it and be very unlikely to give it a second chance.

You market success and until we have some success any money spent on marketing won't give you a decent return. You might as well use that money to buy better players and when you finally get a breakthrough then you market the hell out of it.

If for example, we got to the CCup final, if I were CEO I'd market the hell out of it, I'd even borrow a little to do so if required because I reckon you'd see a return. If we won then I'd go into overdrive and use some of the winnings to do so because so long as we did ok in the table as well you could really push season tickets and merchandise even in BV as it is now. You would definitely pick up supporters, the tricky bit is keeping them and again only winning not marketing will do that.

[PopTart]

Re: Tom Allen show : Fri Jan 01, 2021 4:16 pm  

vastman wrote:

I said it's a myth unless you have the product. You can market something right to the top but only if can supply it. In the case of say Coke, it's just having a consistent flavour and enough cans to satisfy demand. If you kept putting money into a Coke machine and nothing came out you'd soon stop attempting to buy it. Same with RL, you attend, you see a win, you enjoy it, then you don't see another for ages. All the marketing in the world won't make you keep paying to see that and eventually you'll turn against it and be very unlikely to give it a second chance.

You market success and until we have some success any money spent on marketing won't give you a decent return. You might as well use that money to buy better players and when you finally get a breakthrough then you market the hell out of it.

If for example, we got to the CCup final, if I were CEO I'd market the hell out of it, I'd even borrow a little to do so if required because I reckon you'd see a return. If we won then I'd go into overdrive and use some of the winnings to do so because so long as we did ok in the table as well you could really push season tickets and merchandise even in BV as it is now. You would definitely pick up supporters, the tricky bit is keeping them and again only winning not marketing will do that.

You are not comparing the same things.
In your first post you said its a myth unless you have 'success' not product.

In your Coke analogy getting a Coke isn't the same as a win. To me getting a Coke is the same as seeing an entertaining game.
You can market a second division team playing against the touring Kangeroos. It'll be a hammering but I bet you'd get a big crowd.

I still agree a winning team or a team with a trophy is an easier thing to sell.

Re: Tom Allen show : Fri Jan 01, 2021 5:59 pm  

PopTart wrote:

You are not comparing the same things.
In your first post you said its a myth unless you have 'success' not product.

In your Coke analogy getting a Coke isn't the same as a win. To me getting a Coke is the same as seeing an entertaining game.
You can market a second division team playing against the touring Kangeroos. It'll be a hammering but I bet you'd get a big crowd.

I still agree a winning team or a team with a trophy is an easier thing to sell.

PT I’m right on this one and I reckon you know it and my analogy Is sound, the product doesn’t need to be the same it’s the method that counts.

Still you carry on, boring Xmas was it?

Re: Tom Allen show : Fri Jan 01, 2021 6:26 pm  

If you look on Google Earth the Wakefiekd boundary sign looks to be approx 50 metres lower down the hill from the entrance to Mulleys Kitchen complex going towards Outwood, so technically Mully's is in Leeds council area although the postal address is Wakefield. The Leeds boundary sign was taken down a long time ago. It was vandalised by protesters who objected to it just saying "Leeds" with no reference to Lofthouse on the sign.

Re: Tom Allen show : Fri Jan 01, 2021 6:40 pm  

Redscat wrote:

If you look on Google Earth the Wakefiekd boundary sign looks to be approx 50 metres lower down the hill from the entrance to Mulleys Kitchen complex going towards Outwood, so technically Mully's is in Leeds council area although the postal address is Wakefield. The Leeds boundary sign was taken down a long time ago. It was vandalised by protesters who objected to it just saying "Leeds" with no reference to Lofthouse on the sign.

Well I know Leeds council gave them a hygiene rating of 1, although that was 2018 but makes you wonder.

Re: Tom Allen show : Fri Jan 01, 2021 7:41 pm  

vastman wrote:

Well I know Leeds council gave them a hygiene rating of 1, although that was 2018 but makes you wonder.

.

Don't think I've ever come across a hygiene rating as low as that. I'd never heard of the place until yesterday. I wonder if Snowie has read your post. It would seem that he's a huge fan.

[PopTart]

Re: Tom Allen show : Fri Jan 01, 2021 9:17 pm  

vastman wrote:

PT I’m right on this one and I reckon you know it and my analogy Is sound, the product doesn’t need to be the same it’s the method that counts.

Still you carry on, boring Xmas was it?

Well I guess it wouldn't be your opinion if you didn't think you were right so I can't challenge that.
But my opinion is based on my experience in retail for too many years to count and I'm pretty happy with my opinion too.

Marketing is basic business 101.

Re: Tom Allen show : Fri Jan 01, 2021 10:06 pm  

My apologies Redwhiteandblue. Checking on the Leeds MDC website the M62 is the boundary all the way from the River Calder at Whitwood until just before Lofthouse when it veers off to cross the A61 at the top of Lofthouse Hill before heading back to the M62. I don't understand that. The boundary used to be at Lee Moor Beck meaning that the whole of Lofthouse was in Leeds. Anyway you're right they are in Leeds not Wakey though their postal address is Wakefield and they have a WF postcode as does Carlton, Robin Hood and Rothwell Haigh which were all formerly in Rothwell UDC.

Re: Tom Allen show : Fri Jan 01, 2021 10:26 pm  

Two Points wrote:

My apologies Redwhiteandblue. Checking on the Leeds MDC website the M62 is the boundary all the way from the River Calder at Whitwood until just before Lofthouse when it veers off to cross the A61 at the top of Lofthouse Hill before heading back to the M62. I don't understand that. The boundary used to be at Lee Moor Beck meaning that the whole of Lofthouse was in Leeds. Anyway you're right they are in Leeds not Wakey though their postal address is Wakefield and they have a WF postcode as does Carlton, Robin Hood and Rothwell Haigh which were all formerly in Rothwell UDC.

Well, what with all this, I have to say I'm glad I live in South Yorkshire.........

Re: Tom Allen show : Fri Jan 01, 2021 10:38 pm  

Eastern Wildcat wrote:

I wouldn’t say marketing is a myth, as such, most large organisations have a marketing department, even other rugby league clubs. Granted, if we had a marketing team, it wouldn’t necessarily put a large increase on crowds, or on merchandise, but even slight increases can make a difference on budgets etc.

Personally, a revamped stadium, improved and more consistent performances on the pitch, with a little better marketing can go a long way. I do agree to an earlier post saying that we market well on social media but very little, other than that, and at times when you walk around, some wouldn’t even know that there is a game on. Also, with the social media campaigns, there are several people not on it, and even with the COVID outbreak, there are a lot that have come off social media.

Small numbers in increases can make a difference, an increase of 150 on memberships is about £40k. When it comes down to it that could be the difference of keeping hold of quality players, or even adding that extra bit of quality