lampyboy wrote:
If Murphy is a game / match winner why not market him.
The club must have some incredible still photo of him flying through the air.
When I say marketing I don't mean Facebook or twitter I'm talking about a poster campaign in a d around the merry city.
Wouldn't make any difference. People would just look at the poster and say 'whose he'.
But fundamentally you are correct.
If he wins young player of the year you might be able to milk that a bit. But you wouldn't do that through posters, that's just yesterdays technology I'm afraid.
You'd do it through the media you've just dismissed.
You'd sign Lewis on a new deal with part of it being as the face of the club in the media.
He's a decent looking lad, speaks well on TV, doesn't appear shy. Get him permanently on social media and in the local press, visiting schools, factories, opening shops, local Rugby clubs, anything that makes him a face that people start to know and talk about. Doesn't need to cost much other than the extra we pay Lewis and perhaps a bit of guidance from a local PR company.
Of the social media sites, and I'm no expert, but I think TikTok would be a good one. Put together a really slick video of his tries, and some cracking defence and tie it in with Wakefield, both the club and the city. Due to his acrobatics it might appeal to a broader audience within the Wakefield district. Get the clubs social media followers to back it and see where it goes.
So long as it's done in a fun and tactful way and doesn't set him up for a fall it would probably work. I can't see his media activities bothering the rest of the team, especially now Dave has gone.
