[PopTart]

Re: IMG - Fandom : Thu Nov 30, 2023 11:51 am  

Trojan Horse wrote:

YouTube trinity channel has grown from only 300 to 1.9k in 2 weeks or so.

Cas is 350 or so.

That said Facebook is a lesser used platform than it used to be a few years ago. A lot of people use different platforms more commonly now. I think that Facebook for example will be harder to gain followers than say Instagram or YouTube.

It’s worth mentioning that we aren’t and shouldn’t be competing against them but rather against the benchmark. The next point benchmark is the target not Castleford or other clubs.

I do believe that trinity could utilise their recent sponsor deals by asking their followers etc to follow trinity who they have sponsored. Even better a local influencer could be paid to advertise and promote followers. Effectively it could boost numbers.

Yes, of course we should target the benchmark, but its just an example of what other teams already have and where we need to catch up.

Re: IMG - Fandom : Thu Nov 30, 2023 11:57 am  

PopTart wrote:

Yes, of course we should target the benchmark, but its just an example of what other teams already have and where we need to catch up.

Also worth mentioning, it isn't just about "followers" its about interaction/views and click-throughs, which all of these can be done by non-followers

Re: IMG - Fandom : Thu Nov 30, 2023 11:58 am  

Ithink that player of theres,can't remember his name who appeared recently on a reality show recently [was it Love Island,never watched it myself]must have bumped up there totals on Facebook,Twitter,Instagram etc. His name and Castleford Rugby League club were getting thousands of hits,must have sparked interest in Cas rlfc

Re: IMG - Fandom : Thu Nov 30, 2023 12:03 pm  

KevW60349 wrote:

Ithink that player of theres,can't remember his name who appeared recently on a reality show recently [was it Love Island,never watched it myself]must have bumped up there totals on Facebook,Twitter,Instagram etc. His name and Castleford Rugby League club were getting thousands of hits,must have sparked interest in Cas rlfc

Jaques O'neil and yep sure that had an impact

[PopTart]

Re: IMG - Fandom : Thu Nov 30, 2023 12:08 pm  

financialtimes wrote:

Jaques O'neil and yep sure that had an impact

Not enough to be double ours though. That would get the interactions score up, which FT refers to but not followers. They have that number because they have that many people interested in the club at some level or other.
It probably comes from the success seasons. You click to follow and it has to be something major to make you unfollow. But interactions will peak and drop all the time.

Re: IMG - Fandom : Thu Nov 30, 2023 12:13 pm  

PopTart wrote:

Not enough to be double ours though. That would get the interactions score up, which FT refers to but not followers. They have that number because they have that many people interested in the club at some level or other.
It probably comes from the success seasons. You click to follow and it has to be something major to make you unfollow. But interactions will peak and drop all the time.

Don't under estimate the impact of Love island/jaques o'neil, my timeline on Twitter and instagram was full of stuff about him and #hashtags of him and cas tigers on non rugby related posts/threads, the tigers didn't monopolise anyway enough with this, they could have easily got over 1m followers if they had any idea how to manipulate social media

[PopTart]

Re: IMG - Fandom : Thu Nov 30, 2023 12:32 pm  

financialtimes wrote:

Don't under estimate the impact of Love island/jaques o'neil, my timeline on Twitter and instagram was full of stuff about him and #hashtags of him and cas tigers on non rugby related posts/threads, the tigers didn't monopolise anyway enough with this, they could have easily got over 1m followers if they had any idea how to manipulate social media

I agree.
But the passing Love Island fan is not going to suddenly follow Cas. They follow his Instagram and click on Cas when there's a link.

O'Neil has 1.2 million followers !!

Re: IMG - Fandom : Thu Nov 30, 2023 12:44 pm  

We've done very little to engage with people either on or off line over the past 10 years. It was seen as an expense with no guaranteed return so naturally an accountant would never go for it and ultimately didn't.

We now have someone in charge who has the resource and also knows the benefit of promotion, speculating to accumulate so to speak. Let's see how the figures go on this basis and hopefully some success.

Re: IMG - Fandom : Thu Nov 30, 2023 12:49 pm  

financialtimes wrote:

Don't under estimate the impact of Love island/jaques o'neil, my timeline on Twitter and instagram was full of stuff about him and #hashtags of him and cas tigers on non rugby related posts/threads, the tigers didn't monopolise anyway enough with this, they could have easily got over 1m followers if they had any idea how to manipulate social media

Exactly the point i was trying to make in my post,and wasn't it only a year or so ago Jaques O'neill appeared on Love Island,the papers were also full of Love Island and the contestants,I remember Jaques O'Neill and Cas Tigers rugby club player continually mentioned

Re: IMG - Fandom : Thu Nov 30, 2023 12:55 pm  

Wonder how many hits on social media Westerman got for his indiscretions .As they say ,there is no such thing as bad publicity