It's going to be a tricky sell for the football club, as most people will support Leeds or Barnsley already, but there must be plenty of people who "support" their club via Sky TV and might like the idea of a cheap and handy alternative. Or those people who haven't grown up in Wakefield and can't get to their preferred club. It would be great if it takes off, if just for the increased income for the rugby, and their shirts are pretty smart.
There is the other side too, and that's people getting off their backsides and watching sport. It is a habit that is easy to get out of. I wonder how many people will dip into rugby once they regard Belle Vue as their home football ground.