Just had a look and YES it could work - ideal in many ways especially close to the town centre and the bus and train station.
If there was the drive and imagination then.... errr.... but and there is the rub - I can see the College being up for it and maybe even the club but the real driving force required that being WMDC then forget it. Every option they come up with seems to require more effort than the last which is totally at odds with the Councils lack of will displayed so far to make any of these plans happen!
Sorry but IMHO there is nothing to see here unless you believe in miracles and I no longer do