IMG - Fandom : Sun Nov 19, 2023 6:07 pm
I'm not trying to be a know-it-all on this. Just saying how I see it.But in answer to FIL's question this area is the one the fans can make an impact.
It has 3 sections
1) Attendance - worth 2.5 points ( I think we get 2)
2) Viewership - worth 1 point (I think we get 0.75)
3) Digital - worth 1.5 points (I think we get (0.475)
1) Attendance works on average attendances for a 3 year period
It only includes main season league home games. So not playoff or Cup games.
We currently have 2 points because we are above the 3,000 average attendance over last 3 years. To get the next 0.5 point we need an average of 7,500. Right now that's impossible. It'll take years to get that because of the averages so far and the ground capacity.
The bit we need to do is keep that capacity well within that range.
2) Viewership - this is tv audience for games we are on. Doesn't matter if one game or 10 games. It's an average over 3 years.
It is 0.75 for less than 150k and 1 point for over that amount.
I'm not sure which we are but I'm assuming we are less than 150k so 0.75 points. No chance of changing that this year.
3) Digital - this covers Social Media following and engagements. And website visits.
THIS IS THE AREA WE CAN IMPACT
It's split into 3 sections
1) Followers
2) Engagements
3) Website visits
1) Followers - sites include Facebook, Instagram, Twitter, TikTok and YouTube.
It's a straight calculation of how many you have across all platforms.
It's pretty public so I can calculate we have 0.15 points for being just over 100k.
The next threshold is 500k for 0.2 points. That's a big jump but I think Ellis's team are capable of that.
2) Engagements - this is likes, shares, comments, retweets, video views for the same group of social media sites.
I think we are in the bottom category here but haven't really analysed it properly.
That means we get 0.2 for over 300k Engagements. Next steps are 0.4 points for over 700k 0.6 for 2.5million and 0.8 for over 5million
Again big numbers but considering we didn't use the others much we can really jump these scores.
3) Website visits. I can't see these numbers but I assume we are bottom with over 5k visits in one year but to be honest we might not even get that so far.
The cutoffs are
Over 5k - 0.125 points
Over 15k - 0.25 points
Over 30k - 0.375 points
Over 80k - 0.5 points
Again because we have new sites and management in these areas we can push for these numbers.
Although they are small points numbers. When added together they make a difference.
So the potential this year is to increase the Digial part of Fandom from 0.475 to 1.5 which would be a massive point for us.
So the job for us is to subscribe like and comment on everything the club put out on the official sites.
Hope that makes sense.
