Whilst the actual number of season tickets is lower that expected there are a couple of factors which might need to be considered.
- in previous years the season tickets I believe were issued by the Stadium and not the Club - when re-newing my fathers season ticket we were asked to ensure that proof of age was provided to the Club. This has never been asked for before and so it begs the question how many supporters were last year using consessionary tickets and now can't re-new. Are they buying tickets at full price?
- the same goes for junior/student tickets - how many people were getting in on a student ticket whilst not actually studying? Are they buying tickets at full price?
- there is then the simple state of the economy and how many supporters have lost a source of income within their household over the last 12 months