It's a function of not listening to fans' preferences and requirements.
Changing things without agreement or canvassing for views is asking for discontent.
And that is exactly what they have got.
Fans wander off for a variety of reasons, but losing people who love watching rugby for fixable reasons a bit daft.
No club should change its core colours, the Dons are blue and gold, that should be non-negotiable.
People who have tinkered about with names and colours have had little success.
There is little of a feeling of belonging to something with the current set up.
Not so many years ago at Belle Vue players and coach were visible and accessible in the Rovers return and also at the Earl of Doncaster.
That is not the case as much at the Keepmoat, certainly not in my case.
How many people stop behind and go up to the restaurant?
I would like to know.
At silly money prices?