dally messenger wrote:
warriors almost doubled......this shows how lazy clubs were before and how easy it is to market RL.
Actually, what it shows is that the Warriors employed a new Marketing Manager at the end of the 2009 season who over the course of 2010 looked at ways to increase crowds through new startegies and channels...put together a massive and comprehensive report and marketing plan in association with other "outside" marketing advisors and NZRL, which was accepted by the Warriors board...the additional money was allocated to the campaigns and hey presto.....you get more fans.
BTW.....If you think marketing anything is "easy" you really are an idiot
If it was easy to market RL.....the NRL would get bigger crowds than the AFL!