This maybe a bit of a long post, but it may save others the time of trying to do the same thing. For the first time, I have dived into the detail of the IMG grading handbook, there are some assumptions here, but I have tried to get into a position to see where the increase in points will come in the next grading as opposed to our previous. I`m just going of information that is in the public domain. Apart from adding in an increase of 0.25 for owner investment, I have stayed away from finance and community categories as 1. There is very actual data to go off and 2. I`m not going to pretend to understand the criteria
Fandom Category
1. Our attendances last year averaged over 3k but not over 7.5k which remains the same (albeit probably a lot closer to the 7.5k!) – 2 Points.
2. Digital scoring: Right at this moment in time, we have a social following of 108k (48.6k twitter followers, 38k Facebook followers, 18.5k Instagram followers and 2.94k YouTube subscribers) – Which scores us 0.15 in the grading as opposed to 0.1 in the last grading – 0.05 of a point difference.
The engagements is difficult to get hold of, but if you take for instance YT videos in the last month alone have had 90,700 views, which were pretty much non existent prior to the previous grading. Facebook posts over the last three days have alone attracted 13,800 likes. Assuming last year our engagements where below 300k in total, which seems likely looking back and our engagement is over 700k for this period (which is being reserved). – 0.4 points as opposed to 0.2 points on the previous grading.
Website visits I really have no visibility of so for the purpose of the breakdown I have given this a score of over 15k visits for both years – 0.25 scored this grading and previous.
Viewership again I have no visibility of, but I assume is in the under 150k bracket, and as we are not on TV, we are unable to affect this score in any way – 0.75 scored this grading and previous.
Fandom – previous grading – 2.4/5
Projected for this grading – 2.65/5
Second Category – Performance
1. Regular season rankings – last grading based on a 23 (12th)/ 22 (10th) and 21 (10th) finish – 2.925. Assuming we finish top of the championship, this will drop to 2.82.
2. Bonus points – If we win the Championship GF, we get a 0.25 bonus point, if we win 1895 cup final, we get a 0.1 bonus point. – 0.35 points as opposed to 0 in the previous grading.
Performance – Previous grading – 2.925 / 5
Projected for this grading – 3.17 / 5
Finance
Mainly because I have no clue about a lot of the criteria, I will purposely be vague on this, but perhaps someone might be able to dive into the detail in reply to this post. What I will say is that we will be up from 0.25 to 0.5 based on owner investment and I am sure there are other areas in there whereby we could increase for the next grading.
Stadium
1. Stadium Facilities – So against the 9 criteria, apparently, we scored 0.5 / 1.5 which looking at the criteria and the state of the ground when they did the ratings, I`m not sure how we ever reached that. However, looking at the criteria against the stadium now, it looks like we will get the full 1.5 here (the only one I`m not 100% sure about is the media facilities) – 1.5 as opposed to 0.5 previous grading.
2. Stadium utilisation – Basically attendance against against capacity, although our attendances are up, I’m pretty sure with the reduced capacity last year this will remain pretty much the same, potentially increase by 0.1. Avg attendances last year was 4319, this year it is likely to be close to 7000, however that difference is pretty much the east stand capacity + the few hundred capacity we have been given by the north stand inspection – I would say this will be 0.8 for both last grading and this grading.
3. Primacy of Tenure – Pretty straight forward, this was a 0.25 last grading and will be the same this time around.
4. LEDs advertising – 0 on the last grading, currently 0 as it stands but could be a quick 0.125 should we need it.
5. Big screen – was 0.125 in the last grading, remains at 0.125.
Stadium – Previous grading – 1.675
Projected for this grading – 2.675.
So based of the improvements highlighted in fandom, performance and stadium and the owner investment, which are all things you can see as of now against the criteria, that`s an additional 1.75, which would put us at 14.27. If you take into consideration the things that we can`t see but have probably improved in line with other trends (i.e. you would assume with increase social media / fan interaction that there would be an increase in website visits etc, all of which have not been accounted for here) and then the potential for further improvements to be made i.e. LED boards, I can see us being frustratingly close to getting to that grade A mark!
