: Fri Feb 27, 2009 10:17 am
ExiledFromHull wrote:
There is NO free way to market anything!
Everything costs!
If you throw a little at it - you get a little back
You throw a lot at it - you get more back.
Thats Marketing in a nutshell.
So unless the pot gets bigger - the marketing stays small.
CPA is the most cost effective way to market. 20% commission on every ticket sold as a direct result of promotion is £12,500 out of £60,000 for 4,000 tickets.
IF say, the London Paper was to run a promotion all week, offering a free raffle ticket with a prize of a box and full hospitality when a ticket is purchased, you would need 0.8% response to get 4,000 sales.
Book price for a page is £18,500, but you and I both know that £10,000 is nearer the mark if not even less. So, The London paper (or any of the others) gets a promotion to run that should generate anywhere between £8,000 and £15,000, we get 500,000 opportunities to raise our profile and not 1 penny changes hands unless it works.
Metro ran a campaign in 2005 for 6 free VB's with a ticket. 6,500 turned up to see us beat Leeds. Our average that season was 4,003........it ain't brain surgery
). He would seem to be a likely advocate of Rugby League in the South.
