I don't really understand your point, is it that they are baking instore from product that has been proven off site and frozen at that point - I don't really see anything "wrong" in that, its bringing consistency to a product that would otherwise be different in every store - you might argue that that is the bad thing and that an independent baker will produce a slightly different product almost every day as long as they use raw products to produce their bread and not one of the pre-prepared sacks of dough mix that some of them do - is that wrong too ?
And yes you can extend the life of your home baked bread by a day or two, the wife stores ours in a large Tupperware style sealed box, personally I don't like that as it actually softens the crust then, its better to admit, like the French do so well, that bread is actually a product that has to be baked and then consumed same day and I don't have a problem with supermarket bread not lasting for a long time, indeed I'm very suspicious about the branded packed sliced breads that are often the cheapest on the shelf, taste of nothing at all, last for seven days and are only actually good for toasting or feeding to ducks.
We must agree to differ - these brands form a significant chunk of their offering. I worked for UB who had various snack brands - Asda tried it on with them - the monies they wanted was huge - and de-listed everything this included McVities products, Hob nobs, Jaffa Cakes, Mini Cheddars. This lasted all of two weeks and you would hardly list McVities in the league of Coca Cola, Pepsi, P&G etc. Supermarkets have to have these products if they don't customers will go elsewhere.
As i have said, check out what happened with Premier Foods, a huge deal in the business and see what has happened to NCG now Tesco delisted them, another huge brand.
Someday everything is gonna be different, when I paint my masterpiece ---------------------------------------------------------- Online art gallery, selling original landscape artwork ---------------------------------------------------------- JerryChicken - The Blog ----------------------------------------------------------
Not one person I know. One lad had to take a week off because he couldn'y afford to get to work! They unilaterally reduced people's hours a few weeks ago.
Another young girl has been told to go in tomorrow for 6.00am even though she has recently advised she can't get there for that time. There answer "there are buses and taxis". Well a taxi is about a days pay!
The way staff are treated maybe at that one branch?? is, in my opinion, disgraceful and akin to how dock labourers used to be treated.
A short look at the internet would demonstrate these are not isolated examples (allegedly).
Compared with Morrisons and especially Waitrose they are dreadful. There does not seem from what I hear to be any attempt at positive motivation, it all seems negative and some may say abusive.
J Ch - my point was not about how the bread is produced but that allegedly unsold (and so no longer "fresh") bread is then repackaged as sliced after its otherwise use by date.
Some of the bread is frozen and "baked off" in store, just the same as it is in, say, Lidl. Other bread is made in the traditional way with flour, water, etc - the yeast is stored at the required temperature in the bakery...
Sounds like you are saying that the Chorleywood process is "Traditional", not to me it ain't. 85% (or thereabouts) of supermarket bread is made by the Chorleywood process and, frankly, it's tasteless rubbish.
Man in Madrid wrote:
If you're near Kensington, nip into one of the "upmarket" Tesco Stores - they now work in partnership with Euphorium Bakery, who supply real artisan stuff.
This will be the Euphonium in which Tesco bought a stake recently?
Sounds like you are saying that the Chorleywood process is "Traditional", not to me it ain't. 85% (or thereabouts) of supermarket bread is made by the Chorleywood process and, frankly, it's tasteless rubbish.
This will be the Euphonium in which Tesco bought a stake recently?
Would suggest that >90% of the bread sold in the UK is produced in this manner.
Euphorium is different - it bakes bread the "traditional" way, and only supplies a limited number of Tesco stores in the vicinity of there bakery.
The fact that Tesco own some of Euphorium is not relevant.