Re: Sky losing interest. : Sun Dec 28, 2014 9:03 pm  

galliant wrote:

William Eve is spot on, the RFL were too hasty with their SKY deal. When you look at how many people in the UK physically sit down and watch Aviva rugby every week on TV, be it live or highlights, it easily beats Super Leagues figures because its shown on BT and ITV/ITV4.

I have no idea what the viewing figures are for the highlights of the 2 leagues.
But for the live games SL gets roughly 30% higher viewing figures than the AP.

Re: Sky losing interest. : Sun Dec 28, 2014 10:05 pm  

[quote="Him"]I have no idea what the viewing figures are for the highlights of the 2 leagues.
But for the live games SL gets roughly 30% higher viewing figures than the AP.[/quote, s
That may or may not be true, my point was that the Aviva rugby is seen by many more people each week on TV than Superleague is. If you're trying to sell your product, surely you want as many people as possible to see your product?

Re: Sky losing interest. : Sun Dec 28, 2014 10:16 pm  

galliant wrote:

my point was that the Aviva rugby is seen by many more people each week on TV than Superleague is.

I know you're a troll so I shouldn't respond, but you have the viewing figures for the SL Show vs the RU highlights package I assume? Even though it is ghettoised in most of the country, the SL show still gets very reasonable figures in the north of England so there is little reason to think the RU equivalent, shown at similar time slots, would be significantly more popular.

Re: Sky losing interest. : Mon Dec 29, 2014 12:32 am  

galliant wrote:

That may or may not be true, my point was that the Aviva rugby is seen by many more people each week on TV than Superleague is. If you're trying to sell your product, surely you want as many people as possible to see your product?

How do you know that the AP is seen by many more people each week on TV if you don't know what the viewing figures are?

If you do know what the viewing figures are then why are you pretending you don't know them?

Re: Sky losing interest. : Mon Dec 29, 2014 8:39 am  

The only broadcaster in the UK for whom audience figures carry little weight is the BBC. It has a certain "guaranteed" income plus anything extra it gets via programme sales and merchendising etc.
All the rest rely on advertising and/or subscription charges.
To that end the rate card and socio-economic groups come to the fore allied to viewing figures.
If you look at the advertising during programmes you will see who the advertisers are aiming at. Although not an exact science it is pretty well on the mark regarding interest and returns.
If you look at the adverts say in Skys coverage of RU and SL I would suggest the mix maybe somewhat different ,although Sky seem to believe that RU interests most RL followers and vice versa. The rate cards will be different even if the same advert is shown. Take for example a Range Rover, it might be of interest to some followers of RL but outside the financial range of most , but probably within the range of most who would follow Union. The advertising rate would be dictated by potential returns so even if the audience for League exceeds union by double, the actual return could be less for the advertiser but the rate paid less than for advertising for a bigger market share for them in the Union slot.
Also note that Premier Sports shuts down on Saturday afternoons whilst Mo & Ron Balls game is on. They know they will not get an audience at all so no advertiser will pay either.
So whilst audience figures matter, they are only a part of the story. Just think that the NFL can fill Wembley and Sky promote the game to the hilt along with C4 but what is the advertising rate and who actually advertises? IMO it's a rubbish game to watch in its current form but then a sport that has to tell the audience what is happening each time is hitting it's socio-economic groups quite well I would suggest.

Re: Sky losing interest. : Mon Dec 29, 2014 8:56 am  

I still think we should try to get ITV or channel 4 to show some games after Sky have had their pick you never know it might work

Re: Sky losing interest. : Mon Dec 29, 2014 11:34 am  

Union Moonie wrote:

Too late now I'm afraid.

Sky have exclusive rights to the lot from 2017. And they get to choose how much they are going to broadcast.

And we've already seen their attitude towards the CC in the last two seasons where they've purchased rights during the knockout rounds only to then not bother.

May as well kill off the CC after 2017 as nobody will be watching it apart from 50k Moonies on Sky Sports 4 on a Thursday afternoon or evening. And that's assuming Sky even bother with it.

As for internationals? Oh dear.

The sport will get exactly what it deserves for selling its soul for a quick and temporary monetary fix.

There'll be a huge price to be paid for limiting exposure to the ghetto of the handful of Sky subscribers who aren't watching soccer, cricket, union or darts instead.

Blah Blah Blah

Re: Sky losing interest. : Mon Dec 29, 2014 2:03 pm  

Is Leaguefan still pushing the "league is only watched by poor people" argument?

Re: Sky losing interest. : Mon Dec 29, 2014 2:43 pm  

Rugby Union TV rights/exposure
BBC - Six Nations (live), Wales autumn internationals (live), England Autumn internationals (highlights), Scotland Autumn internationals (live)
BBC Wales - Guinness Pro12 (live)
BBC Scotland - Guinness Pro12 (live)
BBC Northern Ireland - Guinness Pro12 (All Ulster matches not covered by Sky Sports live)
BBC ALBA - Guinness Pro12 (live)
ITV - IRB Rugby World Cup 2015 (live + highlights)
ITV4 - Aviva Premiership (highlights), Anglo-Welsh Cup (highlights)
S4C - Wales internationals (live), European Rugby Champions Cup (highlights), Guinness Pro12 (live), Anglo-Welsh Cup (live), French Top 14 (highlights), Principality Premiership (live)
Sky Sports - IRB World Sevens, IRB Junior World Championships, Women's Rugby World Cup, British & Irish Lions Tours, England Autumn internationals (live), Ireland Autumn internationals (live), France Autumn internationals (live), Italy Autumn internationals (live), The Rugby Championship and SANZAR Tests (including tours to Australia, New Zealand and South Africa by England, Scotland, Ireland, Wales and France), European Rugby Champions Cup (live), European Rugby Challenge Cup (live), Guinness Pro12 (live), European Rugby Challenge Cup (live), Anglo-Welsh Cup (live), RFU Championship (live), French Top 14 (55 matches live), Live Super Rugby (Aus, NZ, SA), Currie Cup (live), ITM Cup (live)
BT Sport - European Rugby Champions Cup (live), European Rugby Challenge Cup (live), Aviva Premiership (live), Premiership Rugby Sevens Series (live)

Rugby League "ghettoised" TV rights/exposure after 2017
Sky Sports - Super League (live), Challenge Cup from 2018 (live - assuming they can be arsed), Afterthought Internationals from 2018.
BBC North - Regional weekly highlights with Tanya Arnold and a selection panel of limited intelligence monotone northern accents broadcast around midnight or even later.
Premier Sports - NRL, Origin (live, or rather 10 seconds behind a live internet feed on Bet365) and in less than standard definition on a par with the 1969 moon landing coverage in terms of picture quality. Only until 2017.

All it took was the offer of an immediate sweetener payment of £300k to each SL club (apart from Koukash's club) for them to all roll over to have their bellies tickled. TV deal done and dusted until 2021

Good luck to the increasingly marginalised sport of Rugby League as it retreats into the ghetto of Sky Sports coverage on a Thursday night and whatever other irrelevant time slot or red buttoned obscurity Sky may deem appropriate.

Re: Sky losing interest. : Mon Dec 29, 2014 3:09 pm  

Andy Gilder wrote:

Is Leaguefan still pushing the "league is only watched by poor people" argument?

No.

All I have tried to explain is the system of how it is currently. How you interpret the information is down to you alone.

All sports are watched by a cross section of people, everyone's interests are different ,but if by utilising a simple statistical technique like Pareto analysis, and advertising rate fixers and social economists do, you find certain "truths" then those who control things will react accordingly.

Sometimes ......