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Sam Underhill : Sun Nov 29, 2020 12:27 pm  
I just read Underhill's comments on the BBC website responding to England R.U's performance against the Welsh.

" If you don't like scrums & line outs go watch Rugby League"!. Isn't a comment like this a great opportunity for our sports marketing team to get a hold of and push to a new audience?
reffy 
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Re: Sam Underhill : Sun Nov 29, 2020 1:45 pm  
Matt Dawson - “There were five offloads in that game. As much as I am a purist and there will be parts I enjoy, my kids are not watching the game. They are thinking it is just a load of bodies on the floor. ....Far too often now, rugby is turgid.”

Let’s get the word out,
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Re: Sam Underhill : Sun Nov 29, 2020 2:05 pm  
duke street 10 wrote:
I just read Underhill's comments on the BBC website responding to England R.U's performance against the Welsh.

" If you don't like scrums & line outs go watch Rugby League"!. Isn't a comment like this a great opportunity for our sports marketing team to get a hold of and push to a new audience?


Who's the target audience for this marketing ?
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Re: Sam Underhill : Sun Nov 29, 2020 6:11 pm  
PC Plum wrote:
Who's the target audience for this marketing ?


People who don’t like scrums and line outs
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Re: Sam Underhill : Mon Nov 30, 2020 7:53 am  
PC Plum wrote:
Who's the target audience for this marketing ?


So probably around 10% of union followers - doesn't amount to a lot off people across the nation, and let's be honest, as pointed out regularly on here, Union is only played in the South / South West, so unless we are serious about expansion, marketing would be a waste of money.
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Re: Sam Underhill : Mon Nov 30, 2020 8:54 am  
reffy wrote:
Matt Dawson - “There were five offloads in that game. As much as I am a purist and there will be parts I enjoy, my kids are not watching the game. They are thinking it is just a load of bodies on the floor. ....Far too often now, rugby is turgid.”

Let’s get the word out,


Let's face it, without the crowd and the atmosphere, he's right
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Re: Sam Underhill : Mon Nov 30, 2020 9:54 am  
PC Plum wrote:
So probably around 10% of union followers - doesn't amount to a lot off people across the nation, and let's be honest, as pointed out regularly on here, Union is only played in the South / South West, so unless we are serious about expansion, marketing would be a waste of money.

You honestly believe Union is 'only played in the south/south west'?
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Re: Sam Underhill : Mon Nov 30, 2020 10:38 am  
WestEndThinker wrote:
You honestly believe Union is 'only played in the south/south west'?



I was thinking that, breathtaking ignorance.
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Re: Sam Underhill : Tue Dec 01, 2020 9:47 pm  
Union people watch rugby league too anyway
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Re: Sam Underhill : Tue Dec 01, 2020 9:59 pm  
I would like to run an idea by you all & I am fair game, reasonably thick *skinned* & so prepared to take the fall out !

If I were in such a position at SLE/RFL or able to pull the strings of both, then I could see mileage in this.

Take the headline/strap line & put out a video of some of the dreariest RU available to really sombre dreary music & a juxtaposing piece of hard hitting, fast & aggressive, skillful R.L to hard hitting rap or rock music & get it out there to as many outlest & as often as possible.

Get into a war of words with Kick & Clap, much in the same way as Wire & Salford did on Twitter.

Keep poking the fire & raising the profile, above all invest in the profile of Rugby League.

A little too ambitious for our current incumbents I suppose, but then I get the impression they don't like to think or do !!!
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