An underwear entrepreneur is to take on Health Minister Andy Burnham for the Leigh seat.
Shazia Awan, a 28-year-old Cardiff-based businesswoman, is the Conservatives' choice to fight the seat in the General Election.
She will be attempting to overhaul a huge 16,300 majority.
Ms Awan, from Caerphilly, South Wales, is seen as a rising star in the party.
She made history as the first Asian woman to speak at the Conservative Welsh Party conference last year.
The former public relations consultant runs Peachy Pink, the range of slimming and cellulite combating underwear, which launched successfully last year with ambitious growth and expansion plans to be in 45 countries in the next 12 months with a turnover of £5m next year.
Her products are already sold throughout Debenhams stores in the country, while rapidly expanding into international markets.
Ms Awan says Leigh people deserve an MP who will work with them and listen to their concerns.
She says she now looks forward to meeting as many local people as possible over the coming months.
She said: "It is a great honour to be selected as the prospective Conservative MP for Leigh. Local residents across Leigh have been let down badly and taken for granted by Labour for far too long.
Only the Conservatives can provide a fresh start, and the change that local people in Leigh, Lowton, Golborne, Astley and Tyldesley need and deserve."
"Labour have failed us time and time again, on the economy, crime, the NHS, Europe and immigration. People are fed up and ready for change."
Speaking after the selection meeting, Astley Mosley Common Councillor Sean Ell, who chaired the hustings, said, "Shazia will make an excellent MP."
Wigan Observer today
