Re: V Wakefield Trinity Wildcats. 15th March 3pm : Mon Mar 17, 2014 7:42 pm
Colly2 wrote:
We had 800 season ticket holders last year but only 200 members this year. Never mind leaflet drops, the very first thing to do is contact the missing 600. After that, there'll be a set of fans from last year who attended the majority of games but didn't have a season ticket. There'll be a lot fewer of them this year - the club should be in contact to find out why. All very easy to do.
This move was never going to address the real problems at the club. However, the management compounded the error by proceeding with this at a time when they were in a very poor position to retain loyal fans. They then compounded it again through pricing. Season tickets were great value in the past, whereas membership only makes sense if you will attend the vast majority of games. To cap it all there was very little engagement with fans through this process to manage the change.
The club is now seeing the full effect of its own diabolical management.