Re: New era at Wimbledon : Wed Feb 02, 2022 11:20 pm  

Good read.

Did smile at the video; it certainly sold Ealing very well, but as you've said, they are off again.

The decisions on the advertising/marketing this season are very strange. I know you covered it before, but the lack of visibility in the local area is staggering and the easiest method is a flyers drop. Low cost and volunteer driven delivery.

I love your ideas about the offer of a meal for two at the Ivy etc, whether it's linked to a program, match ticket purchase etc.

Honestly I don't know anybody who knows the Broncos are in town apart from AFC Wimbledon fans. Nice half time announcement last night. Stating the London Broncos now playing at Plough Lane. AFC Wimbledon fans most welcome. Details available on the website (including url). Date of next match, the opponents and the name of the league competition.

Not at all convinced the Broncos management understand the demographic of the AFC Wimbledon fans. There appear to be a sizeable number who at not local, in other words they need to travel, commit a large proportion of their day to watch a match at Plough Lane. I get the impression the season ticket group have the largest portion of that non-local category. On one side they are of course a good group to target, on the other side they are unlikely to bother.

The half time announcement was probably fairly effective in terms of connecting with locals who bought a single match ticket and weren't aware of the Broncos. Plus they aren't being offered the £1/£5 tickets. The counter issue they are being expected to pay more for a family at the Rugby than Football for a sport they know little about.

Surely a key target audience is the local community who can walk to the ground. The Football club is obviously an easy start, and rightly targeted. But the local community is key to pulling in the crowds. I get the impression that may have created the attendance successes at Brentford.

It maybe that there is a strategy (don't laugh) to initially pull in AFC Wimbledon fans then move on to the Locals. Danger of that would be leaving it too late and aligning it to matches where the Broncos will likely be hugely out classed.

It's easy for me as I don't have the baggage of the last decade or so. There do appear opportunities to make this work, or at least give it a chance of working. But I totally (best I can) understand how badly this has been handled multiple times and it doesn't fill me with confidence they will get it right this time.

Re: New era at Wimbledon : Wed Feb 02, 2022 11:26 pm  

Smithers99 wrote:

It's easy for me as I don't have the baggage of the last decade or so. There do appear opportunities to make this work, or at least give it a chance of working. But I totally (best I can) understand how badly this has been handled multiple times and it doesn't fill me with confidence they will get it right this time.

It could work given the right approach but the people involved have not changed.

[Pumpetypump]

Re: New era at Wimbledon : Thu Feb 03, 2022 4:08 pm  

Hello cheekychops. I pop on a fair bit to see what you're all up to. Completely irrelevant in the grand scheme of things but I do think the average RL fan wants you to be settled and do well; I certainly do. As a Bradford fan I've been through some heartache over the last decade, but the relentless slog that you go through as London fans makes me full of admiration.

From the outside it seems unfathomable why roots are never put down in working class communities. e.g. Brentford. Anyway, I have no answers but just wanted to wish you all the best.

Re: New era at Wimbledon : Thu Feb 03, 2022 5:02 pm  

[quote="Pumpetypump"]Hello cheekychops. I pop on a fair bit to see what you're all up to. Completely irrelevant in the grand scheme of things but I do think the average RL fan wants you to be settled and do well; I certainly do. As a Bradford fan I've been through some heartache over the last decade, but the relentless slog that you go through as London fans makes me full of admiration.

From the outside it seems unfathomable why roots are never put down in working class communities. e.g. Brentford. Anyway, I have no answers but just wanted to wish you all the best.[/quot
Al the best to you as well. Looks like Bradford are on the up again after some difficult years so it can be done. Here’s hoping it will be our turn in the not too distant future.

Re: New era at Wimbledon : Thu Feb 03, 2022 5:36 pm  

Pumpetypump wrote:

From the outside it seems unfathomable why roots are never put down in working class communities. e.g. Brentford. Anyway, I have no answers but just wanted to wish you all the best.

If we had stuck with Brentford and put some marketing effort in maybe we would be playing in SL at their new stadium.

Re: New era at Wimbledon : Thu Feb 03, 2022 7:58 pm  

jbuzza wrote:

If we had stuck with Brentford and put some marketing effort in maybe we would be playing in SL at their new stadium.

This!

Re: New era at Wimbledon : Thu Feb 03, 2022 8:00 pm  

“ Brentford a working class community”

The piece should have started with Once upon a time……..

Re: New era at Wimbledon : Thu Feb 03, 2022 8:02 pm  

So London , what is the third kit? The one pictured on the twitter feed or the one on the shop home page? Both red but totally different shirts. Unbelievable!

Re: New era at Wimbledon : Thu Feb 03, 2022 8:12 pm  

jbuzza wrote:

If we had stuck with Brentford and put some marketing effort in maybe we would be playing in SL at their new stadium.

When we moved from Brentford, I believe they were averaging about 5600 and were relegated to then 4th tier.......we averaged just short of 5k......up about 20% on the number when we arrived.
Harlequins RU seem to be OK too after bloodgate and relegation.....they get more to their event game than we manage in 5 seasons....even Charlton in the 3rd tier now average close to 18k......
It's Hughes......and I'm sick of banging my drum now......it's patently obvious to anyone that he hasn't a clue how to run a pro sports club

Re: New era at Wimbledon : Thu Feb 03, 2022 9:20 pm  

gardener wrote:

So London , what is the third kit? The one pictured on the twitter feed or the one on the shop home page? Both red but totally different shirts. Unbelievable!

Incompetence in the area where the head of commercial is supposed to be a professional.
At some stage, the good folk at Wimbledon are going to have to ask themselves if it's worth the hassle of having this dead weight hanging from their coat-tails.....
...the marketing strategy seems to be scan the forums.