: Fri Feb 27, 2009 9:47 am  

ExiledFromHull wrote:

What if they didnt have the money to spend?

Its not an endless pot of cash you know!

As a prefossional in the marketing business you should know that there are many ways to "promote" without spending loads of cash. You will also know that those who do not promote, do not grow and in most cases go under (see London Broncos Ltd 2005).
Not going to get dragged into another debate on marketing, we have a thread that is sticky for that at the top of the forum.

So then....about this sponsor..............

: Fri Feb 27, 2009 10:01 am  

There is NO free way to market anything!

Everything costs!
If you throw a little at it - you get a little back
You throw a lot at it - you get more back.

Thats Marketing in a nutshell.

So unless the pot gets bigger - the marketing stays small.

: Fri Feb 27, 2009 10:17 am  

wire-quin wrote:

Out of curiosity what have Celtic achieved? Please dont quote a 5000 crowd on the first game in SL.

You say you are sick of excuses. What excuses are they. Does it matter to you if there are 2000 or 5000 or 15000 at a game. You are only going to sit in one seat. Wire and the Pies have bigger crowds than us look where they sit in the league.

the excuses are many. but to name a few.

we are playing in a union heartland and a rl backwater
we are competing against the saturday football 3pm slot
we've been a nomadic club travelling around london
eddie hemmings doesn't like us


it does matter to me how many people turn up and it should matter to you too. its crucial to our survival as a super league club. its the only way to generate long term revenues. the fact is the more people we get through the turnstiles the more money the club make and the more attractive we are to sponsors whch in turn brings in more money. what i'm trying to say is that it all stems from attendances.

its a bit muppetish to compare league positions. we've only played one game

stop accepting mediocrity wire-quin. ask yourself why cant we do what catalan have done on and off the pitch and not why we can't do it

: Fri Feb 27, 2009 10:18 am  

ExiledFromHull wrote: There is NO free way to market anything! Everything costs! If you throw a little at it - you get a little back You throw a lot at it - you get more back. Thats Marketing in a nutshell. So unless the pot gets bigger - the marketing stays small. let's move this here and keep this as a sponsorship thread.

ExiledFromHull wrote: There is NO free way to market anything! Everything costs! If you throw a little at it - you get a little back You throw a lot at it - you get more back. Thats Marketing in a nutshell. So unless the pot gets bigger - the marketing stays small. let's move this here and keep this as a sponsorship thread.

: Fri Feb 27, 2009 10:23 am  

Good point EFH; though I think i can shed some better light

I was a regular spectator during this era -
1) 1997 - novelty value of moving to Stoop in 1997 pulled in extra crowds; and I suspect that they went up as the season progressed and club marched up the table. Year of Super League/NRL war - good year in general for attendances, lots of PR around this. Branson's first year of involvement (although Fosters shirt sponsor). He pumped in a sizeable marketing budget/team and also brought a lot of incidental PR. Shaun Edwards first season, loads of press around him joining up with Offiah.

2) 1998 - the club finished 7th! Need I say more?
Fickle people sports fans. Ask Bradford.....they we're pulling in 15k fans to watch them play Broncos @ Odsal during this era. How many are they bringing in now? Novelty value of Stoop over. Marketing team did leave the club mid season this year. Edwards was playing for Bradford this season....

You can't build a team & spectator base around one player - but a superstar and recognisable face helps. I've said it before, now that Henry Paul has left the club, most Londoners wouldn't know a QuinsRL player if they fell over them in the street.

What kills me most about this board is the suggestion that things are black & white. It's clear that the club could do a better job of marketing itself but sport is a strange, strange business, that doesn't follow normal dynamics. It's affected by micro socio-economic climates, politics - and sometimes of course, good fortune!

Get over your good selves and concentrate on bringing everyone you know through the turnstiles!

: Fri Feb 27, 2009 10:40 am  

poorlytoe wrote: Get over your good selves and concentrate on bringing everyone you know through the turnstiles! Remember meeting a south african lady ay the club when they were first at the stoop. I walked into the offices in the lexus stand and was redirected to the porta-cabins in the car park as that's where they Brocos were operating from As for bringing mates, most of us do. It's just very upsetting when you sit down an analyse the number of times that the club has dropped the ball when it comes to marketing. As for getting over myself, I have never claimed to have the solution, just Ideas that might be a solution, so I don't see the need to get over myself. Anyway, this is a sponsorship thread.marketing can be discuused here

poorlytoe wrote: Get over your good selves and concentrate on bringing everyone you know through the turnstiles! Remember meeting a south african lady ay the club when they were first at the stoop. I walked into the offices in the lexus stand and was redirected to the porta-cabins in the car park as that's where they Brocos were operating from As for bringing mates, most of us do. It's just very upsetting when you sit down an analyse the number of times that the club has dropped the ball when it comes to marketing. As for getting over myself, I have never claimed to have the solution, just Ideas that might be a solution, so I don't see the need to get over myself. Anyway, this is a sponsorship thread.marketing can be discuused here

: Fri Feb 27, 2009 11:03 am  

absolutely no idea what point you're making re portacabins - if it's that they're now in a smart office and that should make all the difference to the quality of their work, then i have to disagree. A lot of amazing businesses have grown from people's garages.....

And have you considered why the club appears to have never held onto a marketing team for more than a year or two at a time?
And when you say 'dropped the ball' - who exactly? As far as I can see, it's a different set of people every five minutes.

Also - It ceased to be a sponsorship thread a long time ago and became a conversation...people reacting to each others postings in a logical (sometimes!) fashion. If you want it to be a sponsorship thread - sticky it as such. Anyhow, sponsorship is a subset of marketing, so let's not get overly anal.

Some of you on here definitely damage the club with the things you post. You're entitled to post them, but I suspect if you thought long and hard about it, you might realise that you're not engendering anyone wandering through the internet ether to come watch games with the constant negativity and blame. This site in itself is in danger of becoming negative PR for the club!

: Fri Feb 27, 2009 11:06 am  

[quote="gutterfax"]ARE YOU A UNION FAN? [/quote]

NO......never and you damm well should know it.

I'm RL thru & thru and have little or no time for any fan who supports our game as a second choice & sometimes third choice over football, chricket or such minor sports as ice and field hockey.

However, consider we are in serious management trouble without a CEO etc. Unless this is resolved soon and the Board expanded we will be in trouble before to many months have passed.

Perhaps this is another topic that needs a seperate discussion heading.

: Fri Feb 27, 2009 11:13 am  

the excuses are many. but to name a few.

we are playing in a union heartland and a rl backwater
we are competing against the saturday football 3pm slot
we've been a nomadic club travelling around london
eddie hemmings doesn't like us


it does matter to me how many people turn up and it should matter to you too. its crucial to our survival as a super league club. its the only way to generate long term revenues. the fact is the more people we get through the turnstiles the more money the club make and the more attractive we are to sponsors which in turn brings in more money. what I'm trying to say is that it all stems from attendances.

its a bit muppetish to compare league positions. we've only played one game

stop accepting mediocrity wire-quin. ask yourself why cant we do what catalan have done on and off the pitch and not why we can't do it

Who is making these excuses you refer to. Ive never heard the chairman go on about them. I think this is you getting caught up in this forums hype rather than fact. People who post on here in the main are just making general points and opinions based on very little inside knowledge of the club and/or knowledge of their own businesses which they relate to the club.

What have Catalan done? Yes they had a very good third place last year and improved there crowd. What you dont know is what support assistance they have received from behind the scenes possibly from the French RL, RFL, European federation etc

I dont accept mediocrity but what I am is a realist. I've followed a very poorly ran warrington club for 40 years. I've followed the Broncos/Quins for 15 years concurrently.

Warrington probably one of the biggest/famous RL clubs in Britain were playing to 4000 crowds at Wilderspool and had massive debts. They were bailed out by the council regularly and to my knowledge still have debts from those days.

Don't think for one minute we are a failing club. We are on the playing filed probably and overachieving club. What we appear to need to do to satisfy the RFL is improve our crowds and profile which I'm sure we will in time given the resources.

: Fri Feb 27, 2009 11:16 am  

I can tell you what happened in 1998. We bought our season tickets on the strength of the team in 1997 only to find in 1998 half of those players had got fed up and left. We almost lost the great Gilly. Scot Roskell, a great try poacher, got so disillusioned that he went off to play for London Welsh (I believe) and is now in New York, working as a landscape gardener. We had to start again with a team getting to know and learn to play for one another. I believe this was the year a certain Mr. Steele Retchless joined us and Mr Grant Young. Grant never needed to tackle a player, all he had to do was stick his chest out (he was 6 foot, seven) and let the opposing player collide with that....