Marketing. : Tue Nov 15, 2022 12:59 am  

I see we've given all of our social media management to a PR agency.

Yet again the club will continue to preach to the choir and try to flog a budget meal in the gold lounge......totally ignoring the need to engage with new audiences.

This is my 23rd season as a supporter, but it is becoming increasingly obvious as the years go by that under David Hughes, the club will never be in a position to actually try and market itself.
Hughes has 26 home games to achieve his 5k target......
.......and to those who think social media is enough, the comments and likes on the Twitter announcement are from the club itself and the agency responding whilst Facebook gets 2 dozen likes from time to time. Social media only works if it's done by a professional marketing agency, not a PR agency who will simply create content and send it to the choir.
I'm also sick of the word Partner.......stop doing things on the bloody cheap and roll the friggin' dice for once

Re: Marketing. : Tue Nov 15, 2022 11:02 am  

If the term partner is good enough for other sports clubs I’m sure most fans can live with it, https://www.kiaoval.com/our-sponsors/ https://www.arsenal.com/the-club/sponsors-partners

If the term partner is good enough for other sports clubs I’m sure most fans can live with it, https://www.kiaoval.com/our-sponsors/ https://www.arsenal.com/the-club/sponsors-partners

Re: Marketing. : Tue Nov 15, 2022 11:11 am  

If the Broncos were serious about the 5,000 target they would have been doing something off the back of the World Cup.

Re: Marketing. : Tue Nov 15, 2022 12:17 pm  

Riverside Red wrote: If the term partner is good enough for other sports clubs I’m sure most fans can live with it, https://www.kiaoval.com/our-sponsors/ https://www.arsenal.com/the-club/sponsors-partners It’s semantic nonsense but, of course, course we can live with it. Sluggish recruitment and confusing decision making - less so.

Riverside Red wrote: If the term partner is good enough for other sports clubs I’m sure most fans can live with it, https://www.kiaoval.com/our-sponsors/ https://www.arsenal.com/the-club/sponsors-partners It’s semantic nonsense but, of course, course we can live with it. Sluggish recruitment and confusing decision making - less so.

Re: Marketing. : Tue Nov 15, 2022 12:58 pm  

jbuzza wrote:

If the Broncos were serious about the 5,000 target they would have been doing something off the back of the World Cup.

Like having an actual presence at the Emirates for the semi final on Saturday just gone?

Re: Marketing. : Tue Nov 15, 2022 1:04 pm  

RfE wrote:

Like having an actual presence at the Emirates for the semi final on Saturday just gone?

I was thinking that if Buzza had stopped at ‘something’ a harsh man might have said it was an equally legitimate comment.

Re: Marketing. : Tue Nov 15, 2022 1:05 pm  

RfE wrote:

Like having an actual presence at the Emirates for the semi final on Saturday just gone?

I’ll settle for a meaningful presence at Plough Lane next season. Baby steps. Onwards and upwards.

Re: Marketing. : Tue Nov 15, 2022 2:50 pm  

To be fair, they did do something....it was called NOTHING! By their standards, still something.

More interesting perhaps, I only have the 20th & 30th anniversary programmes & a Marty Mac autographed Handbook but in the 2010 program I noticed Colin Baker was Player Performance Manager & Chris Baxter was a Community Coach. 12+ years is a long time to give your all & witness Hughes' shambles from the inside as it were.

Re: Marketing. : Tue Nov 15, 2022 5:50 pm  

I thought the professionalism and positivity of our social media comms went up when Tom from Roar got involved. I hope we have retained his services.

Re: Marketing. : Tue Nov 15, 2022 7:47 pm  

Riverside Red wrote: If the term partner is good enough for other sports clubs I’m sure most fans can live with it, https://www.kiaoval.com/our-sponsors/ https://www.arsenal.com/the-club/sponsors-partners Interesting choices of URL's to use when defending "partners"? The first is to a page entitled "our sponsors" whilst the second is directing me also to information about "sponsors"? In the case of Surrey CC, Kia extended their "sponsorship deal" up the end of 2024, which includes the extension of the naming rights of the Oval....the first deal back in 2011 was worth £3,500,000 for 5 years. Arsenal on the other hand signed a 5 year extension to their Emirates deal in 2018 for £200,000,000. Both these deals are SPONSORSHIP deals. Partners generally insinuates "contra-deals" with product or services exchanges for shirt space. Here are our current sponsors and partners according to the club site. https://londonbroncosrl.com/our-sponsors-2/ JUST 3 PARTNERS. If you think Key and Eagle, Ticket Co or iPRO are anything more than contra deals then you're really are in a long river in Egypt. Of the 3 companies, iPRO seem to be the one with some form of marketing schedule which sees them provide product to multiple sports and clubs in return for exposure. This is very clever point of sale and I am sure that their relationship with clubs and club charities is mutually beneficial with contestants at fun runs etc all getting product and branded gear to take away. Key and Eagle are 2 blokes working out of a Bedroom building average (at best) websites, whilst Ticket Co sell our tickets and clip them on the way through. We will have paid them for their software and will pay an ongoing licence fee and I very much doubt there's a brass farthing coming back to the club the other way, because we shifted 13,000 tickets last year...hardly "coining it in". So back to the original point. 26 games from the end of the 2024 season where Hughes expects us to have a 5,000 average. To achieve this, the club are continuing with their 'social media' efforts, which will deliver minimal if any traction in the "new fan" space. They have outsourced this task to a PR firm, although Key & Eagle are our supposed digital partner, so it's all a bit "belt & braces". 160 characters in a tweet or an image on Insta is hardly the realm of "superbowl half time advertising" and could quite easily be carried out by someone at the club. We have a head of commercial who I would hope is busy adding to our stable of partners, but I do wonder what exactly he and Loubser are doing for their combined 80 hours a week? The fixtures are now out, although not loaded by Key and Eagle yet....... Feb 5th 2022 was world Nutella day. Maybe a call to Giovanni Ferrero to invite him to sponsor the match Batey in 2023 might work as opposed to "giving Ticketco" tickets for their staff to attend and calling them match day sponsors? Feb 26th is Levi Straus day......possibly a themed event that day? March 26th It’s National Spinach Day, National Nougat Day, Good Hair Day, Purple Day, Make Up Your Own Holiday Day… you get where I am going with this, but some form of creative thinking and planning as well as some hard work and creating 13 EVENTS gives you a chance to get close to 2k average,. Letting a PR firm send your tweets won't touch the sides!

Riverside Red wrote: If the term partner is good enough for other sports clubs I’m sure most fans can live with it, https://www.kiaoval.com/our-sponsors/ https://www.arsenal.com/the-club/sponsors-partners Interesting choices of URL's to use when defending "partners"? The first is to a page entitled "our sponsors" whilst the second is directing me also to information about "sponsors"? In the case of Surrey CC, Kia extended their "sponsorship deal" up the end of 2024, which includes the extension of the naming rights of the Oval....the first deal back in 2011 was worth £3,500,000 for 5 years. Arsenal on the other hand signed a 5 year extension to their Emirates deal in 2018 for £200,000,000. Both these deals are SPONSORSHIP deals. Partners generally insinuates "contra-deals" with product or services exchanges for shirt space. Here are our current sponsors and partners according to the club site. https://londonbroncosrl.com/our-sponsors-2/ JUST 3 PARTNERS. If you think Key and Eagle, Ticket Co or iPRO are anything more than contra deals then you're really are in a long river in Egypt. Of the 3 companies, iPRO seem to be the one with some form of marketing schedule which sees them provide product to multiple sports and clubs in return for exposure. This is very clever point of sale and I am sure that their relationship with clubs and club charities is mutually beneficial with contestants at fun runs etc all getting product and branded gear to take away. Key and Eagle are 2 blokes working out of a Bedroom building average (at best) websites, whilst Ticket Co sell our tickets and clip them on the way through. We will have paid them for their software and will pay an ongoing licence fee and I very much doubt there's a brass farthing coming back to the club the other way, because we shifted 13,000 tickets last year...hardly "coining it in". So back to the original point. 26 games from the end of the 2024 season where Hughes expects us to have a 5,000 average. To achieve this, the club are continuing with their 'social media' efforts, which will deliver minimal if any traction in the "new fan" space. They have outsourced this task to a PR firm, although Key & Eagle are our supposed digital partner, so it's all a bit "belt & braces". 160 characters in a tweet or an image on Insta is hardly the realm of "superbowl half time advertising" and could quite easily be carried out by someone at the club. We have a head of commercial who I would hope is busy adding to our stable of partners, but I do wonder what exactly he and Loubser are doing for their combined 80 hours a week? The fixtures are now out, although not loaded by Key and Eagle yet....... Feb 5th 2022 was world Nutella day. Maybe a call to Giovanni Ferrero to invite him to sponsor the match Batey in 2023 might work as opposed to "giving Ticketco" tickets for their staff to attend and calling them match day sponsors? Feb 26th is Levi Straus day......possibly a themed event that day? March 26th It’s National Spinach Day, National Nougat Day, Good Hair Day, Purple Day, Make Up Your Own Holiday Day… you get where I am going with this, but some form of creative thinking and planning as well as some hard work and creating 13 EVENTS gives you a chance to get close to 2k average,. Letting a PR firm send your tweets won't touch the sides!