I contacted our Chairman about this and he confirmed the 3pm kick off. The rationale he gave was as follows;
"yes the kick off is 3pm. I discussed it with Barrow and it was their preferred time to allow their fans to get to Cougar Park and also not have a late trip back. Barrow tend to bring quite a lot of paying support with them so it's economically viable for us to have it at that time.
I'd be nervous about an evening match these days as Saturday evenings aren't well attended (Swinton match this season for example) so I think, these days, Friday evenings wouldn't be as well attended as they were in the past. Certainly, when speaking to some Super League CEO's, they don't like Friday evenings as it hurts their consumer crowd although they did admit they had more corporate customers attend on Friday evenings."
Please don't shoot the messenger, I just thought I'd ask the question. Personally, I'd like to see it played later and am a little concerned that it seems a tail wagging dog scenario with Barrow having maybe too much of a say. In terms of the travelling Barrow Army, I'm not convinced they bring that many. Looking at their last 3 games they have only achieved over 1,000 last weekend against Haven in the Derby. Other than that they have averaged at between 800-900, one of those being away at Workington. I hope I'm wrong, but I can't see many attending that game.