: Tue Feb 24, 2009 11:21 am
Chris Brown wrote:
But its not about marketing a friendly game to 400 Aussies, its about the numbers that come week after week to SuperLeague games
I would be fascinated to know how the club plan to turn this success into bums on seats week after week
The result of the Manly game is that a point has been proved. If you spend cash wisely and badger the press and media insesantly you, WILL get a return on investment. Lessons have to be learnt from this episode. We have had a marketing Guru from the RFL helping out for a while and as a result of the RFL paying for the marketing (and reaping the rewards I may add), he has been able to demonstrate that with a bit of smart planning and a massive effort from those staff we do have backstage, we can get a result.
Data was collected and Nigel and Brian managed to run out of forms. Alison is entering these onto a database and these people will be contacted and invited back.
The key is data...........in every business. Tesco embraced email nearly 10 years ago and look at where they are.
Chris built the facebook group, which now has 430 members. If each of these people were asked to bring a mate and they did....430 extra fans. Capture their data, ask them back and to bring their friends...etc...etc..etc..
Ady built the events page...900 odd respondees.......same again...Data is key.
It doesn't always work (as the Fundraiser on Thursday showed) but it can be done on a shoestring. Believe me, if we start getting 8,000 to every game, the London press will be calling US